The 401 Challenge is all about finding your happy, whatever that may be. We believe finding this allows you to find the best version of yourself.

Whether or not you come to one of our talks, take part in one of our events or even get involved in one of our global challenges, we want you to walk away feeling like you’ve made a difference not just to you but to others around you.


At the end of every year, a percentage of The 401 Challenge profits is donated directly to The 401 Foundation. The 401 Foundation is the legacy created by The 401 Challenge, a charity which provides grants to local community projects that build confidence and self-esteem whilst also tackling mental health and self-development issues. So whether you buy some clothing from us, take part in one of our events or even come to one of our talks, you will know that you are contributing to the 401 Foundation.