On this page you will learn all there is to know about each of our 50 USA 2020 Talk Tour events.

If we don't fully answer your questions please don't hesitate to fill in the form at the bottom of this page and one of our team will be in touch


Ben and The 401 Challenge Team


Ben will talk for roughly 1.5 hours, with a 15-minute break halfway through the event

For the first 45 minutes, Ben will cover the history of The 401 Challenge and what inspired him to do what he did. Ben’s talk is honest and sometimes quite raw, it’s relatable on so many levels and will be sure to resonate with everyone that attends the event.

Then we will have a 15-minute break

Followed by a 30-minute talk on The USA 2020 Challenge, covering the adventure, the plan, the team and much much more, after this we will open the floor to questions lasting no longer than 30 minutes


We would like to advise parents with children under 13 that this talk WILL include references and sometimes harrowing detail around areas such as suicide, bullying, and sexuality. Parents accept full responsibility for their child’s wellbeing if they purchase a child’s ticket.

Need some more information before making your decision or just want to ask a question?

Please fill in the form at the bottom of this page and one of our team will be in touch as soon as we can.


Adult Tickets are £12.00

Children’s Tickets are £6.00


Children are classified as under 16 and all ticket prices are inclusive of VAT


Here is a list of FAQ’s, please let us know if you have any other questions by filling in the form below.

  • Can I buy or get a 401 Book signed at the Event?

    Yes, Ben will be selling signed copies of The 401 Book at each event, we will be selling these at £10 with all profits going to support the operational costs of The USA 2020 Challenge. On top of this, we understand so many people have bought The 401 Book already, so if you want it signed please bring it along and Ben will be more than happy to sign it for you.

  • What happens if I want to leave during the talk due to the content?

    Ben’s talk can get quite emotional, it can affect people in lots of different ways. Ben will always start the talk with a ‘get out clause’, mentioning if at any point you feel you want to get up and go, then feel free – there is no offense taken.

    If anything in Ben’s talk affects you there are many resources you can turn to, these will be signposted on The 401 Foundation website at www.the401.foundation.


  • Can I get my picture taken with Ben?

    Of course you can!!!! You know how much Ben loves a good old fashioned selfie! Bring your camera along BUT don’t forget to tag us in @the401challenge.

  • Where can I find all of the UK locations?

    If you click HERE we have a full list of our UK locations along with all current details available.

  • Can I get a refund if I cannot make the event?

    A full refund is offered up to two weeks before the date of the event. After this time we cannot offer refunds and this by no means contravenes your customer rights.

    If you want to transfer your ticket to another person, we will allow this free of charge but it must be done 2 days before the event. After this time, unfortunately, we cannot allow transfers as this would impact on the smooth running of the event for everyone else.

    If you wish to process a refund or transfer please fill in the form at the bottom of this page, include your Full Name, Email Address and Ticket Reference Number and one of our team will get back to you as soon as we can.


Please get in touch by filling in the form below

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