Set yourself a goal of cycling as many miles as you can between the 13th March 2019 and 13th March 2020 and earn yourself an official USA 2020 milestone cycling jersey based on the miles you cover.

Set yourself a goal of cycling as many miles as you can between the 13th March 2019 and 13th March 2020.


At the end of your challenge, we will add up all the miles you have cycled and reward you with one of our amazing milestone cycling jerseys based on the number of miles you have cycled. Milestones targets to aim for include 250, 500, 1000, 2500, 5000, 10000, 15000 and 17000 miles.

You must choose a size option

Please note that you are still able to purchase a Virtual USA 2020 Cycling Challenge after 13th March 2019


We have chosen to keep entires open until September 2019 due to popular demand. You will be able to back date your mileage to the start of the challenge however if you have any questions please don’t hesitate to contact us at

Check out your milestone Cycling Jerseys, which one will you earn?

How do I sign up?

Follow our simple 5 step process



  • Step 1 - What's your Size?

    Pick your Cycling Jersey Size and Fit from the drop-down list.

    Don’t worry if this changes during the year, all you need to do is email us at and we can amend it for you.

  • Step 2 - Join the Challenge

    Click on the ‘Join Now‘ button

    This will then take you to your order confirmation page.

    If you wish to add another challenge for yourself (you can’t add another challenge for someone else, they need to sign up separately), then click ‘Continue Shopping

    Once you are happy you have the right order, click ‘Proceed to Checkout

  • Step 3 - Personal Details

    You will be asked to provide details for both your billing and delivery address. If your delivery address details are the same as your billing address details simply untick the ‘Deliver to a different address‘ box.

    Please make sure you fill in all the relevant information that has a red asterisk next to it. The details you fill in here will be used to set up your own 401 Challenge account as per the T&C’s.

  • Step 4 - Payment Information and T&C's

    Fill in your card details, including expiry date and CVC number.

    Please read the T&C’s and once you have confirmed you agree with them, tick the box and click ‘Place Order

  • Stage 5 - Confirmation Email

    You will receive a confirmation of payment email first, then within 48 hours, you will receive an email welcoming you to The Virtual USA 2020 Cycling Challenge.

    If you have any questions at this point, then please don’t hesitate to email us at


  • When does the USA 2020 Virtual Cycle Challenge actually start?

    Wednesday 13th March 2019

  • Can I enter after 13th March 2019?

    Yes, we have chosen to keep entries open until September 2019 due to popular demand.

    You will be able to back date your mileage to the start of the challenge so you don’t lose out on your milestone reward.

  • How much does the Virtual Cycle Challenge cost?

    £29.99 – this includes P&P and VAT

  • Do I need a fitness device to take part?

    No, you will be asked to manually enter your mileage on a weekly basis via your ‘My 401 Account’ portal.

  • How will I report my mileage?

    In your ‘401 Account’

    You will be emailed weekly as a reminder, but it will be up to you to manually enter in your mileage in your ‘401 Account’.

    Full instructions will be sent to you as part of your confirmation email however if you have any questions please don’t hesitate to email us at

  • How will I capture my miles?

    There are a number of ways you can capture your miles from using a fitness device to google maps or simply just knowing how far it is from one place to another. Making this challenge accessible has been our priority, so as long as you can tell us the mileage, the rest is up to you.

    Some examples may include:

    • Spin classes – you are able to record mileage from your bike and enter it in manually via your ‘401 Account’ at the end of the week
    • Cycling to work, school or the shops – if you have a fitness device or onboard computer then use the information from those, but if not you can google map the route you take and use this as your figure. Either way, both can be manually entered into your ‘401 Account’ weekly.
  • What rewards will I receive and when?

    As the Virtual USA 2020 Cycling Challenge is all about how many miles you can cycle between 13th March 2019 and 13th March 2020, we will take the data you enter into your ‘My 401 Account’ and on 13th March 2020 allocated a specific milestone t-shirt based on the number of miles you have completed.

    Milestone Cycling Jerseys include:

    250, 500, 1000, 2500, 5000, 10000, 15000, and 17000 miles.

    For example

    If you cycle a total of 767 miles during the challenge, we will send you the 750-mile Finishers Cycling Jersey.

    All rewards are ordered and dispatched within 7 weeks of the challenge ending.

  • Does any of my money go to support The 401 Foundation and The Youth Sport Trust?

    No, The USA 2020 Virtual Cycle Challenge has been designed solely to help fund The USA 2020 Challenge from an operational perspective.

    Once we have operationally funded the USA 2020 Challenge we will then open up our donations page and start taking donations.

  • What happens if I change my mind and don't want to be involved anymore?

    We understand that circumstances may change however as this challenge has been setup to help fund The USA 2020 Challenge, we cannot offer a refunds.

  • Do I need to have a Strava account or join the Strava group to take part?

    No, we have set up a Strava group as part of the Virtual Cycling Challenge but this is simply for those that have Strava accounts and want to use it as a motivational tool. It isn’t compulsory to join the group or have a Starva  account to the part in this virtual challenge.

  • What happens if my Cycling Jersey size changes?

    If your Cycling Jersey size changes please drop us an email to with the following information:

    • Your Order Number – this can be found at the top of your payment confirmation email
    • Your new Cycling Jersey Size
  • Can more than one person be added to a ticket?

    No, we only do single tickets – one ticket per person because each individual will need their own ‘401 Account’ to report their weekly mileage and when you fill in the application form this automatically creates your ‘401 Account’.

  • Can I sign up for a Run / Walk Virtual Challenge as well?

    Yes, you can.

    Once you have picked your Cycling Jersey size and clicked ‘Join Now’ if you click the ‘Continue Shopping’ button this will give you a chance to purchase the Virtual USA 2020 Run/Walk Challenge.

    Please remember, you can only sign up one person at a time.