Come join The Kids Club baking adventure!

We are really excited to announce a joint partnership between The 401 Challenge and The Kenwood Kids Club. The Kenwood Kids Club is all about inspiring the next generation to cook, experiment and develop their skills with passion.

Let's meet your host, Mr Rob Baker!

It's all about cementing unforgettably joyful memories around baking, cooking and eating in the next generation. The Kenwood Kids Club makes learning about food engaging, social and fun, bringing families together and empowering children to learn essential cooking skills and to create delicious meals for themselves.

Building confidence and self esteem comes in many different forms which you all know is exactly what The 401 Challenge is all about..


Check out their YouTube channel, each week is hosted by Rob Baker-Gall, a multi-award-winning cake artist, primary school teacher, blogger and YouTube creator. You can even find regular fabulous guests, including their incredible rising stars, Junior Ambassadors, Zak, Lily, Fin and Reece.

To explore every delicious, totally free recipe on offer, cook alongside Rob and special guest on a weekly basis plus much much more, check out The Kenwood Kids Club website

Don't foget to follow and subscribe to their YouTube channel as well, can you spot the USA Challenge inspired recipes?

  • YouTube

Have you thought of entering the Star Baker Competition?

Every month, you get the chance to upload your bakes and enter the Star Baker competition and be in with a chance to win some amazing prizes!